Name: Christine Pence

Title:  Lecturer, Consultant

Grade: Higher Ed 

Subject: International Entrepreneurship/Strategy 

Location: Riverside, CA 

PBL Experience: Scout

I am looking for a middle/high school project in which to participate.  Please see my information in: http://www.edutopia.org/groups/pblcamp/people-seeking-projects

A couple of university level projects that might be adaptable and relevant for the K-12 environment: http://www.carolinaphotojournalism.org/economy/index.php and http://unc.news21.com/

Take a look, also, at the Webby Award candidates from this and past years for more ideas: http://www.webbyawards.com/webbys/current.php?season=14 

This slideset is a brief example of how PBL can be integrated into a short lecture-based class using the Gulf oil spill.  In this case, marketing/advertising students were looking at the Integrated Marketing Communication Plan as a theoretical process and were to identify the medium through which marketing message might reach the ultimate consumer when time is of the essence and a startup company has limited resources and marketplace experience.  The use of word of mouth/buzz/viral/guerrilla/experiential/consumer-generated media all played a role in how Ocean Therapy Solutions eventually succeeded in selling its oil separator/centrifuge systems to BP.  Students participated in the lecture by adding information from real-time internet search and then completed the short assignment in teams.  They presented their conclusions in an active seminar format, discussing with each other their reasons, ideas and conclusions.